Small & medium-sized businesses (SMBs) slow on uptake to Responsive Website
Responsive web design was first introduced some four years ago. A responsive website is programmed to recognize the electronic device being used and auto-adapt to that device so that it looks good whether it is being displayed on a laptop, a tablet or a smart phone. Gone are the days of looking at a website on a smart phone and having to scroll left to right, right to left, up and down, to get a sense of what the site is all about. Responsive is a user friendly website that will have more eyeballs viewing your products and services and feet walking through your doors.
And yet … a recently released report by Restive finds that only “…about 15% of Websites are Responsive…”
The web is a robust and dynamic platform. Hardly a day goes by that a new and improved product is not introduced, its features and benefits shouted from the rafters and pinnacles of blogs, social media and videos touting the good, the bad and the ugly. Things come and go in the blink of an internet eye, and yet, after four years, which in internet terms would be a lifetime, something that makes total sense is pretty much ignored.
Or is it?
The proverbial penny has dropped. Data published in January 2014 by Ad-olgy Research showed that website improvement was the top digital marketing tactic on which US small business planned to spend more
“Though SMBs are focusing on their websites, they’re still struggling with
mobile-optimized sites. Thrive Analytics found that 70% of SMBs with websites had ones that were not mobile-optimized. And according to Ad-ology Research, just 27.2% of US small businesses offered smartphone users
a mobile version of their websites, compared with more than three in five that did not …”
e.marketer.com read full article here…
At Web Marketing Masters we like to check things out for ourselves. We like to get on the phone and spend some time talking to the source – the owners and managers of SMBs. It’s our way of getting some grassroots intel. When we picked up on the buzz re websites, we did just that – visited websites and got on the blower with the man (oftentimes woman). We were interested in seeing if there was a significant difference between SMBs in major urban centers vs satellite municipalities clustered around those centers.
What we found was that the SMBs in the major urban centers were more likely to have either a fully responsive website, a mobile site or have it as a line item in their budgets for this year. Not surprising. SMBs located in major city centers face fierce competition from all sides, while those in nearby municipalities are more likely to rely on their community involvement and reputation. Our sampling of some 100 businesses bore out a similar if not identical statistic – but here’s what totally took us by surprise:
Mobile websites are not the same as responsive websites. A mobile website is more of an add-on to your main site. This was the solution that web developers came up to address the “wonky display” issue on smart phones. It was band aid technology at its best. Chaos, however, struck again and the maelstrom continued with the advent of the tablet. Another add-on! Separate URLs, major time spent updating each platform, and the stand-alone is not being indexed by search engines. Many owners we spoke with were of the opinion that because they had a mobile site, all was good.
Responsive Websites is the ultimate solution, one that integrates all of the above into one URL. At Web Marketing Masters we build Responsive Websites, search engine optimized (SEO) and integrate with other marketing tactics such as social media. Contact us for a no obligation review of your current website and online marketing practices. Contact Us